Col­or­ful paper labels have been used to iden­ti­fy prod­ucts since the ear­ly 1880s. Intro­duced to Amer­i­ca by Euro­pean artists, this print­ing process became known as lith­o­g­ra­phy, the first com­mer­cial art. Orchard own­ers used this new con­cept of lith­o­g­ra­phy to bring atten­tion to their fruit.

In the 1950’s, the devel­op­ment of pre-print­ed card­board box­es caused wood­en crates with paper labels to be a thing of the past.